/* =====================================================
   why-mills.css — Mills Thailand hero conversion page
   Section namespace: .wm-*
   Loads alongside tokens.css / base.css / layout.css / pages.css
   ===================================================== */

/* ---- shared section label + title ---- */
.wm-section-label {
  display: inline-block;
  font-family: 'IBM Plex Mono', monospace;
  font-size: 0.78rem;
  font-weight: 500;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--red);
  padding: 0.4rem 0.9rem;
  border: 1px solid var(--red);
  border-radius: 999px;
  margin-bottom: 1.2rem;
}
.wm-section-title {
  font-family: 'Kanit', sans-serif;
  font-weight: 800;
  font-size: clamp(1.9rem, 4vw, 3.2rem);
  line-height: 1.05;
  letter-spacing: -0.01em;
  margin: 0 0 0.8rem;
  color: var(--ink);
}
.wm-section-title em {
  font-style: normal;
  color: var(--red);
}

/* =====================================================
   1. HERO
   ===================================================== */
.wm-hero {
  padding: clamp(4rem, 9vw, 7rem) 0 clamp(3rem, 6vw, 5rem);
  background:
    radial-gradient(60% 80% at 80% 0%, rgba(214,40,40,0.10) 0%, transparent 70%),
    linear-gradient(180deg, var(--cream) 0%, var(--cream-deep) 100%);
  position: relative;
  overflow: hidden;
}
.wm-hero__inner {
  display: grid;
  gap: 2.4rem;
  max-width: 1100px;
}
.wm-hero__eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
  font-family: 'IBM Plex Mono', monospace;
  font-size: 0.8rem;
  font-weight: 500;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink);
  background: rgba(19,31,55,0.06);
  padding: 0.55rem 1rem;
  border-radius: 999px;
  width: max-content;
}
.wm-hero__title {
  font-family: 'Kanit', sans-serif;
  font-weight: 900;
  font-size: clamp(2.4rem, 6vw, 5rem);
  line-height: 0.98;
  letter-spacing: -0.02em;
  margin: 0;
  color: var(--ink);
  max-width: 18ch;
}
.wm-hero__title em {
  font-style: normal;
  color: var(--red);
  display: block;
}
.wm-hero__lede {
  font-family: 'IBM Plex Sans', sans-serif;
  font-size: clamp(1.05rem, 1.6vw, 1.3rem);
  line-height: 1.55;
  color: rgba(19,31,55,0.85);
  max-width: 60ch;
  margin: 0;
}
.wm-hero__ctas {
  display: flex;
  flex-wrap: wrap;
  gap: 0.9rem;
  margin: 0.6rem 0;
}
.wm-hero__proof {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(180px, 1fr));
  gap: 1.6rem;
  padding: 1.8rem 0;
  border-top: 1px solid rgba(19,31,55,0.12);
  border-bottom: 1px solid rgba(19,31,55,0.12);
}
.wm-hero__proof-item {
  display: flex;
  flex-direction: column;
  gap: 0.4rem;
}
.wm-hero__proof-num {
  font-family: 'Alfa Slab One', serif;
  font-size: clamp(2.2rem, 4vw, 3.2rem);
  line-height: 1;
  color: var(--red);
}
.wm-hero__proof-lbl {
  font-family: 'IBM Plex Sans', sans-serif;
  font-size: 0.92rem;
  color: var(--ink);
  font-weight: 500;
}
.wm-hero__visual {
  margin-top: 1rem;
  position: relative;
}
.wm-hero__visual img {
  width: 100%;
  max-width: 1100px;
  height: auto;
  display: block;
  filter: drop-shadow(0 30px 60px rgba(19,31,55,0.25));
}

/* =====================================================
   2. THE FOOTBALL HOOK
   ===================================================== */
.wm-hook {
  padding: clamp(4rem, 8vw, 6rem) 0;
  background: var(--ink);
  color: var(--cream);
  position: relative;
}
.wm-hook::before {
  content: "";
  position: absolute;
  inset: 0;
  background:
    radial-gradient(40% 60% at 20% 10%, rgba(214,40,40,0.18) 0%, transparent 70%),
    radial-gradient(50% 70% at 90% 90%, rgba(214,40,40,0.10) 0%, transparent 70%);
  pointer-events: none;
}
.wm-hook__inner {
  max-width: 880px;
  position: relative;
}
.wm-hook .wm-section-label {
  background: transparent;
  color: var(--cream);
  border-color: var(--cream);
}
.wm-hook__title {
  font-family: 'Kanit', sans-serif;
  font-weight: 900;
  font-size: clamp(2rem, 5vw, 3.6rem);
  line-height: 1.05;
  letter-spacing: -0.02em;
  margin: 0 0 1.6rem;
  color: var(--cream);
}
.wm-hook__title em {
  font-style: normal;
  color: var(--red);
  display: block;
}
.wm-hook__body {
  font-family: 'IBM Plex Sans', sans-serif;
  font-size: clamp(1.05rem, 1.5vw, 1.2rem);
  line-height: 1.6;
  color: rgba(245,238,221,0.92);
  margin: 0 0 1.4rem;
}
.wm-hook__body strong {
  color: var(--cream);
  font-weight: 700;
  background: linear-gradient(90deg, transparent 0%, rgba(214,40,40,0.20) 0%, rgba(214,40,40,0.20) 100%);
  padding: 0 0.2em;
  border-radius: 2px;
}
.wm-hook__kicker {
  font-family: 'Alfa Slab One', serif;
  font-size: clamp(1.3rem, 2.5vw, 1.8rem);
  line-height: 1.25;
  color: var(--red);
  margin: 0;
  padding-top: 1.4rem;
  border-top: 2px solid rgba(214,40,40,0.4);
}

/* =====================================================
   3. REFRAME
   ===================================================== */
.wm-reframe {
  padding: clamp(4rem, 8vw, 6rem) 0;
  background: var(--cream);
}
.wm-reframe__inner {
  max-width: 880px;
}
.wm-reframe__title {
  font-family: 'Kanit', sans-serif;
  font-weight: 800;
  font-size: clamp(1.9rem, 4vw, 3rem);
  line-height: 1.1;
  letter-spacing: -0.01em;
  margin: 0 0 1.6rem;
  color: var(--ink);
}
.wm-reframe__title em {
  font-style: normal;
  color: var(--red);
  display: block;
}
.wm-reframe__body {
  font-family: 'IBM Plex Sans', sans-serif;
  font-size: clamp(1rem, 1.4vw, 1.18rem);
  line-height: 1.6;
  color: rgba(19,31,55,0.85);
  margin: 0;
}

/* =====================================================
   4. CATEGORY GRID
   ===================================================== */
.wm-categories {
  padding: clamp(4rem, 8vw, 6rem) 0;
  background: var(--cream-deep);
}
.wm-categories__intro {
  max-width: 760px;
  margin: 0 0 3rem;
}
.wm-categories__grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 1.6rem;
}
.wm-cat {
  padding: 2rem 1.8rem;
  border-radius: 14px;
  background: var(--cream);
  border: 1px solid rgba(19,31,55,0.10);
  transition: transform 200ms ease, box-shadow 200ms ease;
}
.wm-cat--mills {
  background: var(--ink);
  color: var(--cream);
  border-color: var(--red);
  box-shadow: 0 18px 40px rgba(19,31,55,0.18);
  transform: translateY(-4px);
  position: relative;
  overflow: hidden;
}
.wm-cat--mills::after {
  content: "✓";
  position: absolute;
  top: -12px;
  right: -12px;
  width: 60px;
  height: 60px;
  background: var(--red);
  color: var(--cream);
  border-radius: 50%;
  display: grid;
  place-items: center;
  font-size: 1.6rem;
  font-weight: 800;
  box-shadow: 0 6px 16px rgba(214,40,40,0.4);
}
.wm-cat__tag {
  display: inline-block;
  font-family: 'IBM Plex Mono', monospace;
  font-size: 0.72rem;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  padding: 0.35rem 0.8rem;
  border-radius: 999px;
  background: rgba(19,31,55,0.08);
  color: var(--ink);
  margin-bottom: 1rem;
}
.wm-cat__tag--win {
  background: var(--red);
  color: var(--cream);
}
.wm-cat__title {
  font-family: 'Kanit', sans-serif;
  font-weight: 700;
  font-size: 1.4rem;
  line-height: 1.15;
  margin: 0 0 0.8rem;
  color: inherit;
}
.wm-cat p {
  font-family: 'IBM Plex Sans', sans-serif;
  font-size: 0.96rem;
  line-height: 1.55;
  margin: 0;
  color: inherit;
  opacity: 0.92;
}

/* =====================================================
   5. ORIGIN STORY
   ===================================================== */
.wm-origin {
  padding: clamp(4rem, 8vw, 6rem) 0;
  background: var(--cream);
}
.wm-origin__grid {
  display: grid;
  grid-template-columns: 1.5fr 1fr;
  gap: 3rem;
  align-items: start;
}
.wm-origin__body p {
  font-family: 'IBM Plex Sans', sans-serif;
  font-size: 1.05rem;
  line-height: 1.6;
  color: rgba(19,31,55,0.85);
  margin: 0 0 1.2rem;
}
.wm-origin__pull {
  position: sticky;
  top: 100px;
  padding: 2rem;
  background: var(--ink);
  color: var(--cream);
  border-radius: 14px;
  border-left: 6px solid var(--red);
}
.wm-origin__quote {
  font-family: 'Kanit', sans-serif;
  font-weight: 600;
  font-size: 1.5rem;
  line-height: 1.25;
  margin: 0 0 1.2rem;
  color: var(--cream);
}
.wm-origin__attrib {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 0.85rem;
  margin: 0;
  color: rgba(245,238,221,0.7);
}
@media (max-width: 800px) {
  .wm-origin__grid { grid-template-columns: 1fr; }
  .wm-origin__pull { position: static; }
}

/* =====================================================
   6. PILLARS
   ===================================================== */
.wm-pillars {
  padding: clamp(4rem, 8vw, 6rem) 0;
  background: var(--cream-deep);
}
.wm-pillars__intro {
  max-width: 760px;
  margin: 0 0 3rem;
}
.wm-pillars__grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  gap: 1.6rem;
}
.wm-pillar {
  padding: 2rem 1.8rem;
  background: var(--cream);
  border-radius: 12px;
  border-top: 4px solid var(--red);
}
.wm-pillar__num {
  font-family: 'Alfa Slab One', serif;
  font-size: 2.5rem;
  line-height: 1;
  color: var(--red);
  display: block;
  margin-bottom: 0.8rem;
  opacity: 0.9;
}
.wm-pillar h3 {
  font-family: 'Kanit', sans-serif;
  font-weight: 700;
  font-size: 1.3rem;
  margin: 0 0 0.6rem;
  color: var(--ink);
}
.wm-pillar p {
  font-family: 'IBM Plex Sans', sans-serif;
  font-size: 0.98rem;
  line-height: 1.55;
  margin: 0;
  color: rgba(19,31,55,0.82);
}

/* =====================================================
   7. CTA STRIP
   ===================================================== */
.wm-cta-strip {
  padding: clamp(3rem, 6vw, 5rem) 0;
  background: var(--ink);
  color: var(--cream);
  text-align: center;
}
.wm-cta-strip__inner h2 {
  font-family: 'Kanit', sans-serif;
  font-weight: 800;
  font-size: clamp(1.8rem, 3.5vw, 2.6rem);
  margin: 0 0 1rem;
  color: var(--cream);
}
.wm-cta-strip__inner h2 em {
  font-style: normal;
  color: var(--red);
}
.wm-cta-strip__inner p {
  font-family: 'IBM Plex Sans', sans-serif;
  font-size: 1.05rem;
  margin: 0 0 1.6rem;
  color: rgba(245,238,221,0.85);
}

/* =====================================================
   8. HERO BOTTLES
   ===================================================== */
.wm-bottles {
  padding: clamp(4rem, 8vw, 6rem) 0;
  background: var(--cream);
}
.wm-bottles__intro {
  max-width: 720px;
  margin: 0 0 3rem;
}
.wm-bottles__grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 1.6rem;
}
.wm-bottle {
  padding: 2rem 1.6rem;
  background: var(--cream-deep);
  border-radius: 14px;
  display: flex;
  flex-direction: column;
  gap: 0.8rem;
  transition: transform 200ms ease;
}
.wm-bottle:hover { transform: translateY(-3px); }
.wm-bottle__visual {
  height: 180px;
  display: grid;
  place-items: center;
  margin-bottom: 0.6rem;
}
.wm-bottle__visual img {
  max-height: 100%;
  width: auto;
  filter: drop-shadow(0 14px 24px rgba(19,31,55,0.22));
}
.wm-bottle__rank {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 0.72rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--red);
}
.wm-bottle h3 {
  font-family: 'Alfa Slab One', serif;
  font-size: 1.7rem;
  line-height: 1;
  margin: 0;
  color: var(--ink);
}
.wm-bottle p {
  font-family: 'IBM Plex Sans', sans-serif;
  font-size: 0.95rem;
  line-height: 1.55;
  margin: 0;
  color: rgba(19,31,55,0.82);
}
.wm-bottle__specs {
  list-style: none;
  padding: 0.8rem 0;
  margin: 0;
  border-top: 1px solid rgba(19,31,55,0.10);
  border-bottom: 1px solid rgba(19,31,55,0.10);
  font-family: 'IBM Plex Mono', monospace;
  font-size: 0.85rem;
  color: var(--ink);
}
.wm-bottle__specs li { padding: 0.2rem 0; }
.wm-bottle__link {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 0.85rem;
  font-weight: 500;
  color: var(--red);
  text-decoration: none;
  letter-spacing: 0.05em;
  margin-top: auto;
}
.wm-bottle__link:hover { text-decoration: underline; }

/* =====================================================
   9. PRICE OBJECTION
   ===================================================== */
.wm-objection {
  padding: clamp(4rem, 8vw, 6rem) 0;
  background: var(--cream-deep);
}
.wm-objection__inner {
  max-width: 800px;
}
.wm-objection h2 {
  font-family: 'Kanit', sans-serif;
  font-weight: 800;
  font-size: clamp(1.8rem, 3.5vw, 2.6rem);
  line-height: 1.1;
  margin: 0 0 1.4rem;
  color: var(--ink);
}
.wm-objection h2 em {
  font-style: normal;
  color: var(--red);
}
.wm-objection p {
  font-family: 'IBM Plex Sans', sans-serif;
  font-size: 1.02rem;
  line-height: 1.6;
  margin: 0 0 1.2rem;
  color: rgba(19,31,55,0.85);
}
.wm-objection__close {
  padding: 1.2rem 1.4rem;
  background: var(--ink);
  color: var(--cream);
  border-radius: 10px;
  border-left: 5px solid var(--red);
  font-size: 1.08rem !important;
  margin-top: 1.6rem !important;
}
.wm-objection__close strong { color: var(--cream); }

/* =====================================================
   10. WHY THAILAND
   ===================================================== */
.wm-thailand {
  padding: clamp(4rem, 8vw, 6rem) 0;
  background: var(--cream);
}
.wm-thailand__intro {
  max-width: 720px;
  margin: 0 0 3rem;
}
.wm-thailand__grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(220px, 1fr));
  gap: 1.4rem;
}
.wm-thailand__item {
  padding: 1.6rem 1.4rem;
  background: var(--cream-deep);
  border-radius: 12px;
  display: flex;
  flex-direction: column;
  gap: 0.5rem;
}
.wm-thailand__icon {
  font-size: 2rem;
  line-height: 1;
}
.wm-thailand__item h3 {
  font-family: 'Kanit', sans-serif;
  font-weight: 700;
  font-size: 1.05rem;
  margin: 0;
  color: var(--ink);
}
.wm-thailand__item p {
  font-family: 'IBM Plex Sans', sans-serif;
  font-size: 0.92rem;
  line-height: 1.5;
  margin: 0;
  color: rgba(19,31,55,0.78);
}

/* =====================================================
   11. SOCIAL PROOF
   ===================================================== */
.wm-proof {
  padding: clamp(4rem, 8vw, 6rem) 0;
  background: var(--cream-deep);
}
.wm-proof__intro {
  max-width: 720px;
  margin: 0 0 3rem;
}
.wm-proof__grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  gap: 1.6rem;
}
.wm-proof__card {
  padding: 1.8rem;
  background: var(--cream);
  border-radius: 12px;
  border-top: 3px solid var(--red);
}
.wm-proof__quote {
  font-family: 'Kanit', sans-serif;
  font-weight: 500;
  font-size: 1.05rem;
  line-height: 1.4;
  font-style: italic;
  margin: 0 0 1rem;
  color: var(--ink);
}
.wm-proof__attrib {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 0.82rem;
  color: rgba(19,31,55,0.65);
  margin: 0;
}

/* =====================================================
   12. RISK REVERSAL CLOSE
   ===================================================== */
.wm-close {
  padding: clamp(4rem, 8vw, 6rem) 0;
  background: var(--ink);
  color: var(--cream);
  text-align: center;
  position: relative;
  overflow: hidden;
}
.wm-close::before {
  content: "";
  position: absolute;
  inset: 0;
  background:
    radial-gradient(50% 70% at 50% 0%, rgba(214,40,40,0.18) 0%, transparent 70%);
}
.wm-close__inner {
  max-width: 760px;
  margin: 0 auto;
  position: relative;
}
.wm-close__eyebrow {
  display: inline-block;
  font-family: 'IBM Plex Mono', monospace;
  font-size: 0.78rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--red);
  padding: 0.4rem 0.9rem;
  border: 1px solid var(--red);
  border-radius: 999px;
  margin-bottom: 1.6rem;
}
.wm-close__title {
  font-family: 'Kanit', sans-serif;
  font-weight: 900;
  font-size: clamp(2rem, 4.5vw, 3.4rem);
  line-height: 1.05;
  letter-spacing: -0.02em;
  margin: 0 0 1.4rem;
  color: var(--cream);
}
.wm-close__title em {
  font-style: normal;
  color: var(--red);
  display: block;
}
.wm-close p {
  font-family: 'IBM Plex Sans', sans-serif;
  font-size: 1.05rem;
  line-height: 1.6;
  color: rgba(245,238,221,0.85);
  margin: 0 0 1.8rem;
}
.wm-close__cta-stack {
  display: flex;
  flex-wrap: wrap;
  gap: 0.9rem;
  justify-content: center;
  margin-bottom: 2rem;
}
.wm-close__counter {
  display: inline-flex;
  flex-direction: column;
  align-items: center;
  padding: 1.2rem 1.8rem;
  background: var(--red);
  color: var(--cream);
  border-radius: 12px;
  transform: rotate(-1.5deg);
  box-shadow: 0 14px 30px rgba(214,40,40,0.35);
}
.wm-close__counter-num {
  font-family: 'Alfa Slab One', serif;
  font-size: 2rem;
  line-height: 1;
}
.wm-close__counter-lbl {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 0.78rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  margin-top: 0.4rem;
  opacity: 0.92;
}

/* =====================================================
   13. KB BRIDGE
   ===================================================== */
.wm-secondary {
  padding: clamp(3rem, 6vw, 5rem) 0;
  background: var(--cream);
}
.wm-secondary__title {
  font-family: 'Kanit', sans-serif;
  font-weight: 700;
  font-size: clamp(1.5rem, 3vw, 2.2rem);
  line-height: 1.15;
  margin: 0 0 2rem;
  color: var(--ink);
}
.wm-secondary__grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(240px, 1fr));
  gap: 1rem;
}
.wm-secondary__card {
  padding: 1.4rem 1.2rem;
  background: var(--cream-deep);
  border-radius: 10px;
  text-decoration: none;
  color: var(--ink);
  font-family: 'IBM Plex Sans', sans-serif;
  font-size: 0.95rem;
  line-height: 1.5;
  border-left: 3px solid var(--red);
  transition: transform 180ms ease, background 180ms ease;
}
.wm-secondary__card:hover {
  transform: translateX(3px);
  background: rgba(214,40,40,0.06);
}
.wm-secondary__card strong {
  font-family: 'Kanit', sans-serif;
  font-weight: 600;
  display: block;
  margin-bottom: 0.3rem;
}